Sebastian Hermida by the Golden Gate Bridge

Sebastian Hermida

I'm looking for a full-time role where I design interfaces and build them, as a product or design engineer, remote from Oviedo, Spain (CET). If it helps, I can start as a contractor through my own company.

I'm a product engineer who started in UX and never left it. I've been building for the web for more than 20 years, up and down the stack, but the part I keep coming back to is what makes people click on screens.

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I joined DNSimple, a domain and DNS company, 10 years ago as a UX developer and grew into product engineering. I look for the same problem arriving in different words. Support kept getting three questions about billing, so I redesigned the account page around them. When we had thousands of tagged tickets and still couldn't say what hurt customers most, I built a scorecard that could.

I also like explaining this stuff. I've built comics and interactive games that a few hundred people visit every month. I stopped publishing for about 10 years, and now I'm making things in public again.

Selected work

  1. Pixel-art receipt printing line by line up to a total

    What am I paying for?

    Customers kept asking support what they were paying for, what they were paying with, and how to stop. I redesigned the account page around those three questions, reworked it after review, and shipped the second take.

  2. Pixel-art Vue logo dissolving into scattered pixels as a black comb sweeps across it

    Removing Vue, one component at a time

    JavaScript was about 3% of the app's code and the main source of its security advisories. I removed Vue from the app without changing anything customers saw.

More work →